Text message marketing

What is text message marketing?

Text message marketing, also known as SMS marketing, is a direct marketing strategy that uses SMS (Short Message Service) to send promotional messages, order updates, or important alerts to customers. It’s a powerful tool for driving engagement, increasing conversions, and building customer relationships in real-time.

Text message marketing benefits

• High open rates – Most text messages are read within minutes.
• Direct communication – Messages go straight to customers’ mobile devices.
• Increased conversions – Personalized offers via SMS can lead to higher sales.
• Low cost, high ROI – It’s affordable and yields measurable results.
• Supports automation – Can be used for reminders, promotions, and post-purchase follow-ups.

SMS marketing best practices

• Get explicit consent from users before sending messages
• Be concise and provide value in every message.
• Include opt-out options to stay compliant.
• Time your messages wisely, avoiding late-night or irrelevant timing.
• Use segmentation to target the right audience with the right message.

Example of text message marketing

A skincare brand sends a “20% off today only” promo code via text to loyal customers. The campaign sees a 35% click-through rate and boosts same-day sales.

Driftcharge Tip

Integrate SMS into your subscription flow by sending refill reminders or subscription updates via text. This improves customer retention and reduces churn.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.