Repeat customer

What is a repeat customer?

A repeat customer is someone who returns to make additional purchases after their first transaction. They are often more loyal, more profitable, and less costly to retain than acquiring new customers.

Why are repeat customers important?

They contribute significantly to a business’s long-term revenue and brand advocacy. Increasing your repeat customer rate often leads to improved customer lifetime value and greater profitability.

What is a good repeat customer rate?

A good repeat customer rate varies by industry, but in eCommerce, 20–40% is often considered healthy. Monitoring this metric helps evaluate loyalty and satisfaction.

Example of repeat customer

A customer buys skincare products from your store every month for six months — this person is a repeat customer and contributes to your brand’s retention success.

Driftcharge Tip

Incentivize repeat purchases with loyalty programs, personalized offers, and post-purchase email flows to boost retention and satisfaction.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.