User-generated content (UGC)

What is user-generated content?

User-generated content (UGC) refers to any content—such as text, images, videos, reviews, or social media posts, created by customers or fans rather than brands. This content is typically shared voluntarily by users to express their experience with a product or service.

Why is UGC important?

UGC builds trust and authenticity, as people are more likely to trust real customer experiences over brand promotions. It enhances brand engagement, supports SEO, and significantly improves conversion rates. For ecommerce and subscription businesses, UGC serves as powerful social proof.

Types of UGC

• Reviews and Testimonials
• Social Media Posts and Tags
• Unboxing Videos
• Customer Photos/Videos
• Q&A or Community Forum Contributions

How to use UGC effectively

Brands can feature UGC on product pages, landing pages, ads, and email campaigns. With permission, UGC can be repurposed to amplify credibility and foster a community-driven marketing approach.

Example of user-generated content (UGC)

A customer posts a TikTok video showing their unboxing of a monthly subscription box and tags the brand — this video is UGC and can be reused by the brand with credit.

Driftcharge Tip

Encourage UGC through contests or hashtags. Add UGC to subscription onboarding flows or renewal emails to increase brand loyalty and reduce churn.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.