Subscribe-and-save

What is subscribe-and-save?

Subscribe-and-save is a type of recurring purchase model where customers subscribe to receive products at regular intervals, often with a discount or added incentive. It’s widely used in ecommerce to encourage long-term customer retention by offering convenience and cost savings.

Why is subscribe-and-save important?

Subscribe-and-save helps businesses generate predictable recurring revenue, improve customer lifetime value (CLTV), and reduce churn. For customers, it provides seamless product replenishment, often at a lower cost, increasing satisfaction and loyalty.

How does subscribe-and-save work?

Customers select the subscribe-and-save option on a product page, choosing delivery frequency (e.g., every month, two months). Once subscribed, they are automatically billed and shipped the product based on their selected interval. Many platforms allow pausing, skipping, or swapping products as part of the subscription.

Example of subscribe-and-save

A pet food store offers a 10% discount on dog food when a customer opts for a monthly subscribe-and-save plan instead of a one-time purchase.

Driftcharge Tip

Offer flexible options like delivery frequency and easy cancellation to reduce friction and boost subscribe-and-save conversions.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.