SMS marketing

What is SMS marketing and how does it work?

SMS marketing is a direct communication method where businesses send text messages to customers for promotions, updates, or reminders. It’s commonly used in ecommerce to increase engagement, promote sales, and build long-term customer relationships.

It works by first collecting customer phone numbers with permission. Then, using an SMS marketing platform, businesses can segment their audience based on preferences or behavior and send targeted messages. These platforms often integrate with ecommerce tools, making it easy to personalize, schedule, and automate messages for maximum impact

Why use SMS marketing?

• High open and response rates
• Direct and personal communication
• Ideal for flash sales, abandoned cart reminders, shipping alerts, and loyalty updates

Example of SMS marketing

A skincare brand sends a 20% off coupon via SMS to all loyalty members with a link to redeem it, resulting in a surge in same-day conversions.

Driftcharge Tip

Keep messages short, relevant, and actionable. Always include an opt-out option to maintain compliance and trust.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.