Product detail page

What is a product detail page (PDP)?

A Product Detail Page (PDP) is a dedicated page on an ecommerce website that provides all the important information about a specific product. It usually includes product images, pricing, descriptions, available sizes or colors, and details like materials, features, and stock status.
This page is where customers review everything they need before deciding to make a purchase. A clear and well-designed PDP helps build trust, answers customer questions, and encourages people to add the item to their cart or buy it directly.

PDP best practices

• Use high-quality, zoomable product images
• Include clear pricing and availability information
• Write compelling, scannable product descriptions
• Display customer reviews and ratings
• Offer trust signals (return policy, guarantees, etc.)
• Highlight unique features and benefits
• Use clear calls-to-action like “Add to Cart” or “Buy Now”

Examples of product detail pages

A customer visits the Nike website and clicks on the Nike Air Zoom Pegasus 40 running shoes. They land on the Product Detail Page, which includes multiple images of the shoes from different angles, a short product description, size availability, color options, and pricing.

The page also highlights key features like cushioning and breathability, includes customer reviews, and offers a size guide.

Below the ‘Add to Bag’ button, there’s an option for free delivery and returns, making it easy for the customer to complete the purchase.

Driftcharge Tip

Test different layouts, images, and CTAs on your PDPs to see what drives higher engagement and conversions. Personalization based on customer behavior can further boost effectiveness.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.