Gift subscription

What is a gift subscription?

A gift subscription is a prepaid subscription service given to someone else as a present. Instead of sending a one-time item, the gift giver provides access to recurring deliveries, like magazines, subscription boxes, or digital services—for a set period (e.g., 3, 6, or 12 months).

Why are gift subscriptions popular?

Gift subscriptions are a thoughtful and convenient option. They offer ongoing value to the recipient and are perfect for birthdays, holidays, or special occasions. For merchants, they are a great way to acquire new customers and boost subscription revenue during seasonal peaks.

How do gift subscriptions work?

Gift subscriptions typically involve:

• The gifter selects a plan, duration, and delivery date.
• The recipient receives an email or notification with the gift details.
• The recipient may be asked to personalize their experience (e.g., flavor preferences, shirt size).
• Once activated, they start receiving their shipments or access.

Sellers can offer physical or digital gift subscriptions, and some allow the recipient to continue the subscription on their own after the gift period ends.

Example: A practical and personal present

A customer might purchase a 3-month coffee subscription as a gift for a friend who loves trying new blends. The recipient receives a curated box of coffee each month, delivered to their door.

Driftcharge Tip

Highlight your gift subscription option during key holidays and offer gift cards for last-minute buyers.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.