Ecommerce merchant

  • Written by Ganesh Pawar 2 min read
  • Updated: July 21, 2025

What is an ecommerce merchant?

An ecommerce merchant is a business or individual that sells products or services online through a digital storefront. These merchants manage everything from listing products to accepting payments and fulfilling orders on ecommerce platforms.

Why are ecommerce merchants important in online retail?

Ecommerce merchants are the driving force behind the booming online shopping industry. They make it possible for customers to browse, buy, and receive products from the comfort of their homes. Whether selling physical goods, digital products, or subscription services, ecommerce merchants shape the customer experience.

What does an ecommerce merchant do?

Ecommerce merchants handle a wide range of tasks including:

  • Setting up and managing an online store
  • Listing and updating product information
  • Managing inventory
  • Handling payments and refunds
  • Shipping and fulfilling orders
  • Engaging with customers through support and marketing

What is an ecommerce merchant account?

An ecommerce merchant account is a type of bank account that allows businesses to accept online credit and debit card payments. It works with a payment gateway to process transactions securely between the customer and the merchant’s bank.

Example of ecommerce merchant

A small candle-making business sets up an online Shopify store and begins selling handmade candles. That business owner is now an ecommerce merchant.

Driftcharge Tip

To run a successful ecommerce business, choose a reliable ecommerce platform and merchant account provider that fits your needs and growth goals.

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Ganesh Pawar

Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.

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