Ecommerce conversion rate

What is ecommerce conversion rate?

The ecommerce conversion rate is the percentage of website visitors who complete a desired action typically making a purchase. It helps measure how effectively your online store turns browsers into buyers.

Why is ecommerce conversion rate important?

A strong conversion rate means your store is optimized for user experience, trust, and purchase intent. It’s not just about driving traffic, it’s about turning that traffic into sales. Improving your ecommerce conversion rate directly boosts your revenue without needing more visitors.

How to calculate ecommerce conversion rate?

To calculate your ecommerce conversion rate, use this formula:

(Number of purchases ÷ Number of visitors) × 100

For example, if you had 500 purchases from 10,000 visitors, your conversion rate is (500/10,000) × 100 = 5%.

What’s a good ecommerce conversion rate?

Industry averages vary, but a typical ecommerce conversion rate ranges between 2% and 3%. High-performing stores can reach 5% or more, depending on the niche and product quality.

Example of ecommerce conversion rate

If your Shopify store had 20,000 visitors last month and 600 people placed an order, your ecommerce conversion rate would be 3%.

Driftcharge Tip

Boost your conversion rate by streamlining checkout, offering guest checkout options, building trust with reviews, and optimizing product pages with clear CTAs.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.