D2C (Direct-to-consumer)

What is D2C (direct-to-consumer)?

D2C, or Direct-to-Consumer, is a business model where companies sell their products directly to customers, bypassing third-party retailers or distributors. This approach gives brands full control over pricing, branding, and the customer experience.

Instead of relying on external channels, D2C brands typically use their own ecommerce websites and digital marketing strategies to reach and serve their customers. This model enables deeper customer relationships, improved margins, and direct access to buyer behavior and feedback.

How D2C works?

Here’s how a typical D2C model works:

• A brand creates or sources its own product.
• It markets the product directly to consumers via digital channels (e.g., social, email, SEO).
• Customers buy from the brand’s website or app.
• The brand handles its own order fulfillment, support, and post-purchase engagement.

This full control allows for better margins and deeper customer insights.

What are the benefits of D2C?

• Higher profit margins (no middlemen)
• Full control over branding and messaging
• Access to first-party customer data
• Direct feedback from customers
• Flexibility in pricing, bundling, and promotions

Example of D2C in action

A specialty coffee roaster develops its own blends and sells them exclusively through its website. Instead of using grocery chains, the brand builds a loyal customer base by offering personalized subscription plans, educational brewing content, and direct email support. Every customer interaction, from first click to delivery, is handled by the brand itself. That’s the power of D2C.

Driftcharge Tip

D2C works best when you focus on brand storytelling, customer experience, and retention. Use tools that support personalized marketing and smooth subscriptions.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.