Conversion funnel

What is a conversion funnel?

A conversion funnel is a step-by-step journey that guides potential customers from first discovering your brand to completing a desired action, like making a purchase or subscribing. It’s called a funnel because the number of people narrows as they move through each stage.

This is all about how businesses attract, engage, and convert prospects through a structured path. This process helps marketers visualize where customers drop off and where they can improve the user experience to drive more conversions.

What are the stages of a conversion funnel?

The typical conversion funnel stages include:

• Awareness – The customer discovers your brand via ads, blogs, social media
• Interest – They start engaging with your content or products
• Consideration – They compare options or explore pricing
• Intent – They add products to their cart or sign up for a trial
• Conversion – They complete a purchase or subscribe
• Loyalty (optional) – They return, refer others, or become brand advocates

These stages are also commonly aligned with sales funnel categories in ecommerce.

How to build a conversion funnel?

To build an effective funnel:

• Understand your customer journey
• Create engaging content and offers for each stage
• Use tools like email marketing, retargeting, and optimized checkout flows
• Track metrics to identify drop-off points and optimize accordingly

Example of a conversion funnel in ecommerce

A visitor clicks a blog post, views a product, adds it to cart, and finally checks out. Each step reflects movement through your conversion funnel.

Driftcharge Tip

Map out your funnel regularly and test improvements at every stage, even small optimizations (like a better CTA or faster page load) can have a big impact on conversions.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.