Click and mortar

What is click and mortar?

Click and mortar refers to a business model that combines both online (click) and offline (mortar) operations. In simpler terms, it’s a company that sells products or services through both a physical storefront and a digital platform like a website or mobile app.

This way, brands blend traditional retail experiences with the convenience of ecommerce. This hybrid approach gives customers the flexibility they shop online, visit a store, or switch between both depending on their needs.

What is an omnichannel retail strategy?

An omnichannel retail strategy provides a unified experience across all customer touchpoints, website, app, social media, and physical stores. The click and mortar model is a powerful example of this in action.

Examples of click and mortar businesses

Brands like Nike, Apple, and Warby Parker use click and mortar strategies, offering online shopping, in-store experiences, and options like curbside pickup and local returns.

Driftcharge Tip

Look for a subscription management solution that allows you to sync online orders with in-store promotions, making it easy to deliver a consistent and seamless customer experience across all channels.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.