2,317 Shopify stores already joined the waitlist! Early access
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2,317 Shopify stores already joined the waitlist! Early access
perks live now.
Checkout is the final step in an online shopping experience where a customer provides payment and shipping information to complete their purchase. It’s the digital version of going to the register in a physical store and it’s where the sale is either won or lost.
The checkout process starts when a shopper clicks the ‘Buy Now’ or ‘Proceed to Checkout’ button and ends when the order is successfully placed. It includes entering billing details, choosing a payment method, and confirming the order.
Checkout is where all your marketing and product efforts pay off, or don’t. A smooth, fast, and trustworthy checkout process leads to higher conversions.
On the flip side, if your checkout is too long, confusing, or lacking payment options, shoppers are more likely to abandon their cart.
A customer visits an online clothing store and adds a T-shirt and a pair of jeans to their cart. Once they’re ready to buy, they click on the cart icon and hit the ‘Checkout’ button.
On the checkout page, they:
Once done, they receive an order confirmation by email, and the store starts processing the order.
Keep your checkout process short and simple. Avoid asking for unnecessary information, only request what’s needed to complete the purchase. A faster, cleaner checkout reduces drop-offs and boosts conversions.
