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2,317 Shopify stores already joined the waitlist! Early access
perks live now.
Cart recovery refers to the strategies and tools used to bring shoppers back to your store after they’ve abandoned their shopping cart without completing a purchase. It’s a crucial part of any ecommerce business’s conversion strategy, especially when cart abandonment rates are high.
The ecommerce cart recovery centers around winning back lost sales. When a customer leaves without checking out, cart recovery tactics aim to re-engage them, typically through emails, SMS, push notifications, or retargeted ads, to encourage them to complete their purchase.
Every abandoned cart is a missed opportunity. With average abandonment rates over 60%, cart recovery can significantly increase your revenue. Recovering even a fraction of these carts can have a big impact on your bottom line. It’s also more cost-effective to recover existing customers than acquire new ones.
Here’s a typical cart recovery process:
A customer leaves a Shopify store without finishing checkout. Two hours later, they receive an email: ‘Your cart’s waiting! Grab 10% off if you order now.’ That’s a cart recovery flow doing its job.
Automate personalized cart recovery emails and SMS messages to bring customers back. Experiment with subject lines, timing, and special offers to find what drives the highest conversions.
