Business-to-business (B2B)

What is business-to-business (B2B)?

Business-to-Business (B2B) refers to transactions where one business sells products or services directly to another business, rather than to individual consumers. It’s common in industries like manufacturing, wholesale, software, and professional services.

The B2B meaning is all about one business supporting another. Instead of focusing on individual shoppers, B2B businesses serve companies, helping them run, grow, or deliver their own products and services. B2B relationships often involve custom pricing, bulk orders, and longer-term contracts.

How is B2B different from B2C?

• B2B targets companies; B2C targets individual consumers.
• B2B sales are usually larger, more technical, and require multiple decision-makers.
• B2C tends to involve quick, emotion-driven purchases.

Example of B2B in ecommerce

For example, a software company selling a subscription-based inventory tool to Shopify merchants is B2B. That merchant then sells products to everyday customers in a B2C transaction.

Driftcharge Tip

Even in a B2B subscription model, user experience matters. Use Driftcharge to streamline recurring billing, manage customer accounts, and automate renewals for your business clients.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.