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2,317 Shopify stores already joined the waitlist! Early access
perks live now.
Auto-renewal is a subscription feature where a customer’s plan automatically renews at the end of each billing cycle, without requiring manual intervention. Whether monthly, quarterly, or annually, the service continues, and the customer is billed automatically unless they cancel.
It is centered around convenience. It ensures that customers don’t experience service interruptions and businesses retain recurring revenue without chasing renewals. It’s a key part of the subscription economy and widely used in ecommerce, streaming, software, and memberships.
An auto-renewal subscription is a plan that renews automatically at the end of each term. For example, a customer signs up for a monthly skincare subscription, and each month, the product is delivered, and the payment is charged without requiring the customer to act. It continues until the customer cancels.
For Shopify merchants offering subscriptions, auto-renewal increases customer lifetime value, improves cash flow, and reduces churn. Customers appreciate the ease of staying subscribed, and brands benefit from predictable, recurring revenue.
Imagine Alex subscribes to a protein shake bundle that ships every 30 days. Because it’s an auto-renewal subscription, his card is charged automatically each month, and the order is fulfilled. Alex doesn’t have to order manually each month.
Always communicate clearly when auto-renewal is enabled. Send reminders before renewal, offer easy cancellation options.
