Upsell and Cross-Sell on Shopify: Best Apps & Strategies to Boost AOV in 2025

You’ve put in the work to bring people to your Shopify store, every click, every view, every add-to-cart. That’s no small thing.

But here’s a question: what if you could make each order just a little more valuable… without changing your products, your traffic, or your prices?

That’s exactly what upselling and cross-selling help you do. They’re not pushy sales tactics; they’re thoughtful, well-timed suggestions that give your customers more of what they already want.

Whether you’re a merchant looking to grow revenue or a developer helping stores perform better, these strategies can make a real impact on your bottom line.

Let’s break it all down, what they are, how they work, the best apps, and the smartest ways to use them on Shopify in 2025.

What is Upselling in Shopify?

Suppose you’ve ever asked yourself what an upsell is in Shopify. In that case, it’s the simple act of offering your customer a better version of the product they’re already about to buy, something higher quality, larger, or more feature-rich.

It’s not about adding pressure. It’s about making sure your customer knows there’s an option that might suit them even better.

Let’s say someone adds a $25 phone case to their cart. Just before they check out, they’re shown a $40 version made from premium leather with a built-in stand. That’s a smooth example of how to upsell on Shopify, no pushy sales pitch, just helpful timing.

At its core, upselling is about being helpful, not salesy. When you show your customer a better option at the right moment, it feels less like marketing and more like good service. And when done right, everyone wins.

What is Cross-Selling in Shopify?

Cross-selling in Shopify is all about suggesting complementary products your customer might want to add alongside what they’re already buying.

If you’ve ever seen a ‘You might also like…’ or ‘Customers often buy this with…’ suggestion, you’ve experienced cross-selling in action. It’s a gentle way to help shoppers discover more, without disrupting their journey.

For example, imagine someone adds a camera to their cart. Right below, they’re shown a tripod, memory card, and cleaning kit. These aren’t upgrades, they’re add-ons that make the main product even better. That’s the heart of cross-selling strategies, making it easy for your customers to say yes to more.

Tools like the Frequently Bought Together Shopify app are designed to automate this, placing smart recommendations right where they matter most.

The goal isn’t to overwhelm, it’s to inspire. When you suggest the right products at the right time, customers often feel like you just saved them time, not sold them more.

Upsell and Cross-Sell: How They Work Together

Upsell and cross-sell strategies aren’t meant to compete; they’re designed to work together as a seamless part of your customer’s journey.

While upselling helps customers choose a more premium version of what they’re already considering, cross-selling introduces helpful additions that make their purchase even better. The difference might seem subtle, but it’s important, and if you’re ever unsure, a quick look at Upsell vs Cross-Sell can clear it up.

Used together, these strategies feel like part of the experience, not an interruption. A shopper upgrading their moisturizer might happily add a jade roller if it’s presented at just the right time.

Whether you’re running a storefront or building the tech behind it, combining upsell and cross-sell Shopify tactics in this way leads to smarter flows, happier customers, and more meaningful revenue.

And most importantly, it helps you increase average order value in a way that feels natural, not forced.

Why Upsell & Cross-Sell Matter for Boosting AOV

In 2025, shoppers aren’t just looking for products, they’re looking for personalized, thoughtful experiences. That’s why smart upselling strategies and cross-selling strategies are more important than ever.

The goal isn’t just to make a bigger sale. It’s to help each customer find the version of your product that truly fits them, or discover something they didn’t realize they needed. When that happens, you don’t just increase average order value (AOV), you also build stronger relationships and boost customer lifetime value (CLV).

With AI-powered recommendations, one-click post-purchase offers, and personalized in-cart suggestions, it’s easier than ever to integrate these moments without disrupting the flow. Many of the top Shopify apps to increase sales are built around exactly this principle, helping brands turn single-item carts into high-value checkouts by adding relevance and timing to every upsell.

It’s much easier to recommend something extra to a customer who’s already buying. In many cases, there’s a 60-70% chance they’ll say yes to an additional offer, while the odds of selling to a brand-new visitor can drop as low as 5%.

If you want to stay competitive, now’s the time to optimize every step of the journey. The right upsell and cross-sell tools combine speed, personalization, and timing to turn single-item carts into high-value checkouts.

Best Shopify Upsell & Cross-Sell Apps in 2025

With so many tools available, finding the best Shopify upsell apps and Shopify cross-sell apps can feel overwhelming, but the right app can completely change how your store converts.

Some apps focus on in-cart upsell Shopify experiences. Others specialize in post-purchase flows that keep the momentum going even after checkout. And then there are those that use real-time personalization to make smart, timely suggestions based on what your customer actually cares about.

Here are five of the top-performing options, each with its own strengths, depending on your store’s goals.

ReConvert Upsell & Cross Sell

ReConvert is one of the best Shopify upsell apps for creating fast, high-converting funnels from product pages to checkout and thank-you screens. With AI-powered suggestions, one-click post-purchase offers, and an easy drag-and-drop setup, it’s built for merchants who want results without complexity.

Use ReConvert to build a complete upsell journey: start with bundles on product pages, trigger checkout upsells for Shopify Plus, and re-engage buyers with personalized thank-you page offers

It’s ideal for merchants who want flexibility, speed, and full-funnel control, including post-purchase upsell Shopify flows that drive repeat sales.

Rebuy Personalization Engine

Rebuy delivers AI-powered upsells, cross-sells, personalized search, and smart recommendations across your entire store. Built for performance, it blends no-code simplicity with deep customization, making it one of the most advanced tools for merchants focused on growth.

Whether you’re optimizing the cart, checkout, or post-purchase flow, Rebuy helps you increase both AOV and LTV with real-time, data-driven offers.

Rebuy works best when used as an end-to-end personalization engine. Start with dynamic Smart Cart offers, add checkout and post-purchase upsells, and customize flows using A/B testing to fine-tune every touchpoint.

It’s ideal for fast-growing brands and developers looking for scalable upselling strategies with full control and deep integrations.

Zipify OCU (OneClickUpsell)

Zipify OCU or Zipify OneClickUpsell is designed to grow your revenue with AI-powered upsells placed throughout the entire buying journey. From product pages to the thank-you screen, every touchpoint becomes a chance to increase AOV.

It works best when used as a full-funnel strategy, starting with product page upgrades, followed by one-click upsell Shopify offers post-purchase, and finishing strong with thank-you page add-ons.

For merchants on Shopify Plus, OCU unlocks premium in-checkout upsells at no extra cost, making it a top choice for fast-scaling brands that want results without overpaying.

AfterSell Post-Purchase Upsell

AfterSell helps you boost revenue after the sale with one-click post-purchase upsells, thank-you page offers, and smart, targeted funnels.

Its Rokt AI surfaces the most relevant upsell, cross-sell, or ad to each customer. If you’re on Shopify Plus, you can also add social-proof-driven offers directly in checkout.

AfterSell is ideal for stores focused on post-purchase optimization. Use it to launch quick upsells right after checkout, customize your thank-you page with helpful content or product suggestions, and test different offers with Smart Funnels.

It’s especially useful for merchants who want to increase AOV with less effort and unlock more value from Shopify Plus.

Frequently Bought Together

Frequently Bought Together brings Amazon-style recommendations to Shopify, letting customers add related products to their cart with a single click. Powered by a smart AI algorithm trained over years, it makes bundling effortless helping you increase cart value with minimal setup.

Use it to create simple, high-converting product bundles right on the product page. You can customize the recommendations or let the AI handle it, then apply bundle discounts to boost conversions.

It’s best for merchants who want quick wins through in-cart upsell Shopify offers without overcomplicating their store.

Each of these tools helps you meet your customers where they are with timely offers that feel helpful, not pushy. Whether you’re just starting out or scaling fast, the right mix of post-purchase, in-cart, or one-click upsell Shopify tools can unlock serious revenue growth without changing your products or traffic.

How to Choose the Right Upsell & Cross-Sell App

With so many options, choosing the best Shopify upsell apps for your store comes down to finding the right fit, not just the flashiest features.

Store Size:

Start by looking at your store size and growth goals. Smaller stores may benefit from simple, plug-and-play tools, while high-volume brands might need advanced AI, custom flows, or deeper analytics to support long-term customer retention.

Niche:

Your niche also matters. If you sell high-consideration items, personalized bundles might work better than quick in-cart suggestions. For fast-moving consumer goods, one-click or post-purchase offers can drive fast gains.

Budget:

Budget is another key factor. Some apps scale pricing with upsell revenue, while others charge flat fees. Make sure you’re only paying for features you’ll actually use.

Placement:

Finally, look at placement. Do you want in-cart upsells, post-checkout offers, or full-funnel control? Many of the best Shopify cross-sell apps specialize in just one of these areas.

At the end of the day, the right app should support your upsell and cross-sell strategies while helping you grow your Lifetime Value (LTV), not just your average order size.

Best Practices for Using Upsell & Cross-Sell Together

Used together, upselling strategies and cross-selling strategies can turn a single sale into a deeper, more valuable customer relationship. But these tactics only work when they feel natural, like helpful suggestions, not sales pressure. The key is knowing when to offer more and how to do it in a way that respects your customer’s intent.

When done well, upsell and cross-sell strategies don’t just increase revenue, they improve the shopping experience. Every relevant offer is a chance to show your customer that you understand them, and that builds loyalty.

In the long run, that’s what turns first-time buyers into lifelong fans.

FAQs

1. What are upsell and cross-sell in Shopify, and how do they work together?

Upselling encourages customers to buy a higher-value version of a product, while cross-selling suggests complementary items. Together, they increase order value by offering better or related options at the right moment.

2. Where should I show upsell or cross-sell, product page, cart, checkout, or post-purchase?

It depends on your strategy. Product pages and carts are great for bundles, checkout (Shopify Plus) works for subtle nudges, and post-purchase is ideal for one-click upgrades that don’t interrupt the buying flow.

3. How many upsell offers are too many for Shopify stores?

Stick to 1-2 offers per step. Too many choices can overwhelm your customer and lead to decision fatigue, which lowers conversion rates and weakens trust.

4. What price jump is acceptable for an upsell on Shopify?

A safe range is 20–30% more than the original item. Small, value-driven upgrades convert better and feel like thoughtful suggestions instead of hard sells.

5. Do upsell and cross-sell apps really increase AOV? How do I measure it?

Yes, when relevant and well-timed, they consistently increase average order value (AOV). Track results by comparing AOV before and after implementation using your app’s analytics or Shopify reports.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.