Product bundles

What are product bundles?

A product bundle is a marketing strategy where multiple products are packaged and sold together at a discounted price. This tactic encourages customers to purchase more items in one transaction, often increasing average order value and perceived value.

Product bundle strategy

The product bundle strategy is designed to boost sales, move slow-moving inventory, or introduce new products. It works by offering customers convenience, savings, or complementary items that improve their overall experience.

Types of product bundling

• Pure Bundling: Products are only available as a bundle.
• Mixed Bundling: Products are available both individually and as part of a bundle.
• Cross-Sell Bundling: Bundling related products from different categories.
• BOGO (Buy One, Get One): Buy one product and get another free or discounted.

Product bundling examples

• A skincare brand selling a cleanser, toner, and moisturizer together as a “Glow Kit.”
• Tech retailers bundling a laptop with a case, mouse, and extended warranty.
• Meal kits offering multiple ingredients and recipes in one box.

Driftcharge Tip

Use bundling based on customer behavior data. Combine complementary products or commonly bought-together items to increase conversion and perceived value.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.