Headless CMS

What is a headless CMS?

A headless CMS (Content Management System) is a backend-only content management system that lets you create, manage, and store content without dictating how it’s presented on the front end. It delivers content via APIs to any device or platform, websites, mobile apps, smart devices, and more.

Why use a headless CMS?

Headless CMSs offer flexibility and speed. Since the content is decoupled from the front-end presentation layer, developers can build the user interface using any framework they prefer, like React, Vue, or Next.js while marketers can manage content from a central place. This separation allows for faster development and omnichannel content delivery.

How does a headless CMS work?

A traditional CMS includes both the backend (content creation and storage) and the frontend (presentation). A headless CMS removes the “head”—the frontend, allowing developers to fetch content through REST or GraphQL APIs and display it anywhere.

Example of headless CMS in use

A Shopify merchant may use a headless CMS like Contentful to manage blog posts or landing pages, while the storefront is built using a custom React frontend. The CMS handles the content; the code handles how it looks.

Driftcharge Tip

Headless CMS platforms are ideal for businesses scaling across multiple channels, devices, and regions. Choose one if you need speed, flexibility, or a custom design approach.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.