Privacy Policy

Privacy Policy

Effective Date: April 22, 2025

Welcome to Driftcharge (referred to as “we”, “our”, or “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website or interact with our services.

Driftcharge provides a subscription management app for Shopify merchants to grow and retain their recurring revenue businesses.

1. Information We Collect

We may collect the following personal data:

  • Email address — when you join our waitlist or subscribe to our newsletter
  • IP address and device/browser information — via analytics tools
  • Usage data — including pages viewed, time spent on site, and click behavior
  • User preferences — where applicable (e.g., language, region)

We do not knowingly collect data from children under 13 years of age.

2. How We Use Your Information

We use the data we collect to:

  • Send updates, newsletters, and early access invites
  • Improve website performance and content relevance
  • Analyze visitor behavior for better product design and marketing
  • Comply with legal obligations and platform policies

3. Third-Party Services We Use

We may share anonymized or aggregated data with third-party tools that help us operate and optimize our website:

  • Google Analytics – for usage tracking
  • Microsoft Clarity – for UX analysis and session replays
  • Google Tag Manager – for managing analytics and marketing scripts
  • Email Service Providers (e.g., Mailchimp, ConvertKit) – for sending emails (if used in the future)

These third parties may place cookies on your device. Please refer to our Cookie Policy for full details.

4. Legal Basis for Processing (GDPR Users)

If you are located in the EU/EEA, we rely on the following legal bases to process your data:

  • Your consent (when signing up for communications)
  • Our legitimate interest in improving the site and services
  • Legal obligations where required

5. Data Storage & Security

We take appropriate technical and organizational measures to protect your data from unauthorized access or loss.

Data is stored securely on systems managed through our hosting provider and analytics tools.

6. Your Rights

If you’re located in the EU, UK, or California, you have rights to:

  • Request access to your personal data
  • Correct, update, or delete your information
  • Withdraw consent at any time
  • Object to or restrict certain processing
  • Lodge a complaint with a data protection authority

To exercise any of these rights, contact us at ganesh@driftcharge.com.

7. Data Retention

We retain your data only as long as needed for the purposes outlined in this policy or to meet legal requirements.

8. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in legal requirements or services. Updates will be posted on this page with a revised effective date.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Email: ganesh@driftcharge.com
Company: Driftcharge – A Shopify Subscription App
Location: India