B2C (Business-to-consumer)

What does B2C mean?

B2C, short for Business-to-Consumer, refers to businesses that sell products or services directly to individual customers rather than other businesses. It’s the most common model in ecommerce, think of clothing stores, subscription boxes, or meal delivery services that cater to everyday shoppers.

It’s all about the relationship between a business and the end user. In this model, businesses focus on consumer behavior, emotional buying triggers, user experience, and convenience to drive sales and build loyalty.

What is the difference between B2C and B2B?

Here’s how B2C vs B2B breaks down:

• B2C sells to individuals; B2B sells to other businesses.
• B2C focuses on quick buying decisions, emotional triggers, and shorter sales cycles.
• B2B typically involves longer sales processes, negotiations, and bulk orders.

Example of B2C in ecommerce

A Shopify store offering monthly pet subscription boxes directly to pet owners is a perfect example of a B2C business. The products are sold with the consumer in mind, with a focus on convenience, personalization, and fun packaging.

Driftcharge Tip

If you are a Shopify merchant running a B2C subscription business, focus on customer retention, personalization, and post-purchase engagement. Driftcharge helps you automate all of that so you can grow faster.

Ganesh Pawar

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Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.