API (Application programming interface)

What is an API?

An API (Application Programming Interface) is a set of rules and tools that allows different software applications to talk to each other. Think of it as a bridge that helps two systems exchange data or services without needing to understand each other’s code.

It’s all about connection and communication. It defines how one program can request something from another. Whether it’s showing real-time product inventory or syncing order data, APIs power similar hidden actions that help systems work smoothly.

In ecommerce, APIs are used to connect your store to third-party apps and services like payment gateways, email clients, shipping services, etc.

Why are APIs important for ecommerce businesses?

Ecommerce APIs give merchants the power to customize, automate, and scale their stores. They allow developers to build custom features that help implement the business model and enhance customer experience without rebuilding the store.

Example of API

When you order food from a delivery app, the app uses an API to talk to the restaurant’s system. It sends your order details, and the restaurant responds with confirmation and delivery time, all without you needing to call or visit. The API handles this behind the scenes, connecting both systems instantly.

Driftcharge Tip

Use APIs to automate time-consuming tasks like billing, customer updates, and shipping via third-party apps or services.

Ganesh Pawar

• 

Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.