Shopify Subscription Revenue: Discover What You Could Be Earning

Why Subscriptions Are a Game-Changer for Shopify Stores

Well, expecting multiple customers for your online Shopify store is common.

But, what if you could generate consistent revenue without driving new sales? Yes!

What if your existing customers keep returning for your products, not just once, but month by month, and that too automatically?

With Shopify subscriptions, Shopify merchants can turn one-time shoppers into repeat customers, improving revenue persistently while building a strong brand presence as well. This not only enhances customer loyalty but also generates Shopify subscription revenue, allowing merchants to generate predictable income. This helps Shopify merchants scale their store confidently and invest in long-term strategies.

Instead of constantly running after new sales prospects, your Shopify store earns recurring income with Shopify subscriptions.

The Rise of Subscription Models

A subscription business model is easy for customers and offers predictable revenue.

Over the past years, the e-commerce subscription market size has evolved exponentially.
According to the charge flow, Shopify’s subscription solutions revenue saw a notable growth in 2024, with revenue achieved of $2.35 billion, representing a 26.46% YoY growth.

As of 2025, Shopify powers more than 4.82 million active stores globally, with 4.99 million daily active users.

Such a significant rise in Shopify eCommerce reflects the prevalence of subscription-based models, driven by customization, personalization, and customer loyalty.

Why Consider a Shopify Subscription Model?

The Shopify subscriptions model is becoming an increasingly key strategy for Shopify merchants seeking substantial growth and strong customer relationships. Here is why it is worth considering:

Predictable Revenue
According to Charge Flow’s statistics, Shopify Subscription revenue hit $2.35 billion in 2024, a 26.46% year-over-year growth. This certainly hints at recurring revenue models as a trustworthy source of revenue generation for merchants.

Rising Global Demand
According to Replo, the global e-commerce subscription market is anticipated to surge from $326.44 billion in 2024 to $539.16 billion in 2025, with a CAGR of 65.2%. This rising number indicates how consumers expect a seamless shopping experience.

Higher Customer Retention and LTV
Shopify’s subscription model encourages repeat purchases by automating reorders, keeping customers engaged longer. This consistency builds loyalty and reduces churn. As a result, businesses see a significant boost in Customer Lifetime Value (CLTV).

Improved Customer Experience
The built-in subscription tools and third-party apps in Shopify make it easy to set up flexible billing cycles, personalized product plans, and automated deliveries—all of which contribute to customer convenience and satisfaction. With over 4.99 million daily active users on Shopify, according to DemandSage, it’s evident that merchants around the globe find Shopify a scalable e-commerce platform.

Why Merchants Should Care About Shopify Subscription Revenue?

Shopify merchants should focus on subscription revenue because it is a viable growth strategy for consistent long-term business growth. Shopify subscription revenue generates recurring revenue, increases customer lifetime value, and fosters customer loyalty.

Subscriptions also help merchants streamline their store for inventory planning, organize cash flow, and potentially minimize customer acquisition costs.

By shifting from one-time transactions to recurring payment possibilities, merchants are able to generate more stable yet consistent subscription-based revenue.

In today’s digital era, where personalization and convenience are key factors for customers, offering subscriptions hits the nail on the head, providing customers with what they want while solidifying your brand image.

What is Shopify Subscription Calculator

A Shopify subscription income calculator is a tool that lets Shopify merchants evaluate what potential revenue they can generate by selling their products with Shopify subscriptions. It allows store owners to input various business metrics, such as average order value, forecast monthly recurring revenue (MRR), customer lifetime value (CLTV), churn rate, overall subscription retention rate, and profitability.

Shopify merchants aiming to transition to the subscription-based model, or want to optimize their Shopify subscription revenue generation strategy, the Shopify subscription calculator helps estimate potential earnings and refine their offerings for subscription offerings.

Benefits of Using a Shopify Subscription Calculator

Visualize Recurring Revenue – Help merchants provide a financial potential of offering subscriptions, segmented as monthly or annually.

Informed Decision-Making – Helps determine whether or not your product range is a good fit for the subscriptions model, so that you invest rightly.

Compare Scenarios – By tweaking variables such as churn rate, pricing, or subscriber count to check how they impact revenue.

Pitch to Investors or Stakeholders – Use the projections to support business cases or budget decisions.

Plan Marketing & Inventory – Help merchants get clarity on growth trends so you can prepare retention marketing and stock planning accordingly.

Where to Access the Shopify Subscription Calculator?

Shopify doesn’t provide a dedicated calculator, but several third-party apps offer their own calculators. Shopify monthly subscription app, such as Driftcharge provides a Shopify subscription income calculator.

If you are looking for an easy-to-use Shopify Subscription calculator for your store, feel free to reach out to subscription management companies like Driftcharge to help manage your subscriptions and recurring payments to generate consistent revenue.

What is Shopify Subscription Pricing?

With the rising growth of e-commerce, subscription-based selling has evolved as a key tactic to increase customer lifetime value. Shopify, being a leading e-commerce platform, enables merchants to implement their selling strategy through subscription apps.

However, Shopify doesn’t directly offer subscription revenue generation in its core plans. Instead, subscriptions are backed via third-party subscription management apps such as Driftcharge that integrate with your store using subscription APIs. Apps like Driftcharge allow you to offer:

• Recurring billing (e.g., every week, month, or custom intervals)
• Customizable delivery frequencies
• Subscriber-only discounts
• Easy management for customers (pause, skip, cancel)

Breaking Down the Shopify Subscription Pricing

1. Shopify subscription pricing can refer to two things:

First things first, the price you charge your customers for subscription products. For instance, you could offer:

• $20/month for a curated skincare box
• $15 biweekly for gourmet coffee beans
• Tiered plans like Basic, Advanced, and Elite with increasing value

2. The amount you pay for the subscription app you use

This is the cost you pay as a Shopify merchant to access the Shopify monthly subscription app on your store. These apps typically offer monthly fees and may charge based on order volume, number of subscribers, and features. When it comes to considering the right app, it depends on your business needs and growth objectives.

If you are seeking a merchant-friendly Shopify monthly subscription app, we would recommend checking out Driftcharge, which offers features like live performance analytics, flexible subscriber journeys, and automation tailored for high-growth merchants and more to help you scale your subscription business seamlessly.

Driftcharge is developed specifically for new and growing Shopify merchants who want to integrate a Shopify subscription revenue strategy without the bloated pricing.

Real-Life Examples of How Much Shopify Stores Are Making with Subscriptions?

CrunchLabs – Over 100,000 Subscribers in 6 Months
Founded by YouTuber and former NASA engineer Mark Rober, CrunchLabs offers STEM-based subscription boxes for kids. By integrating the best Shopify subscription app, they achieved profitability within six months and amassed over 100,000 subscribers.

Oats Overnight – 90% of Revenue from Subscriptions
Oats Overnight – a breakfast brand experienced a 350% increase in net revenue since 2021, with 90% of their revenue stemming from subscriptions. Features like dynamic bundles and personalized offers contributed to a 152% rise in recurring orders and a 29% reduction in churn.

Wildgrain – 40,000+ Subscribers and 17% Churn Reduction
Wildgrain, a bake-from-frozen bread delivery service, utilized Recharge’s API to offer a curated box experience. This strategy led to a 17% decrease in churn and a significant increase in average active days among their 40,000+ subscribers.

Grind Coffee – 50x Revenue Growth in 3 Months
London-based Grind Coffee transitioned to e-commerce during the COVID-19 lockdown, focusing on subscriptions. They scaled from £10,000 to £500,000 in monthly revenue within three months, thanks to improved checkout flows and targeted marketing

In Final Words

As the e-commerce sector moves toward sustainable growth through a predictable income stream, Shopify subscription revenue strategy is emerging as a transformative strategy for Shopify merchants.

Whether you aim to sell niche memberships, wellness products, consumables, digital downloads, or digital products, the subscription model provides more than just recurring revenue — it builds streamlined cash flow, simplifies growth prediction, and builds loyalty.

The real-life examples mentioned show how brands win the game of Shopify recurring revenue by implementing the best Shopify subscription app and strategy.

So, what could you be making?

Well, it depends on your business niche, product pricing, and customer experience. But with the right subscription management platform, it’s easier than ever to step in and win the subscription game.

Ready to Start Your Subscription Journey?

Driftcharge is a simple, powerful Shopify subscription app built for new and growing merchants.

FAQs:

1. What is a Shopify subscription model and how does it work?

A Shopify subscription model allows merchants to sell products or services on a recurring basis. With a Shopify subscription app like Driftcharge, you can easily set up weekly, monthly, or custom billing cycles, giving customers the option to subscribe and receive products automatically. This creates a steady stream of recurring revenue and boosts customer retention.

2. How can I calculate my potential subscription revenue on Shopify?

You can estimate your recurring revenue using tools like a Shopify subscription calculator. Apps such as Driftcharge, a powerful Shopify subscription app, often include built-in analytics, and calculators to help you forecast monthly recurring revenue (MRR) based on your pricing, subscriber count, and delivery frequency.

3. Why should I consider adding subscriptions to my Shopify store?

Subscriptions bring predictable revenue, enhance customer loyalty, and streamline inventory planning. By using a Shopify subscription app like Driftcharge, you can easily offer flexible subscription options that cater to your audience and grow long-term customer relationships.

4. What are the benefits of using a Shopify subscription calculator?

A Shopify subscription calculator helps you project revenue based on pricing and subscriber growth. When integrated into a Shopify subscription app like Driftcharge, it allows merchants to make data-driven decisions, adjust pricing models, and optimize customer acquisition strategies effectively.

5. How much can Shopify stores make from subscription models?

Earnings from subscriptions vary widely, but many Shopify stores generate thousands in monthly recurring revenue with the right strategy. Merchants using Shopify subscription apps like Driftcharge have seen strong growth by offering curated boxes, replenishment products, or exclusive member perks.

Ganesh Pawar

• 

Ganesh Pawar is the founder of Driftcharge, a subscription management app designed to help Shopify merchants streamline and scale their subscription businesses. With a deep focus on solving real-world pain points—like legacy account page support, flexible subscription options, and advanced analytics—Ganesh is passionate about building tools that drive growth and retention.